A 3-day, all-expenses-paid trip to McBee Farm & Cattle Co in the Missouri Heartland. You won't read about it. You'll live it.
Heavy Metal. Heavy Hardware.
The Cowboy Up Buckle is hand-crafted in solid bronze with a rope-edge border and the full McBee Farm & Cattle Co crest. It's the kind of buckle every cowboy wants on his belt — and every salesman will fight 60 days to earn.
- Solid bronze construction
- Hand-engraved McBee crest
- Rope-edge oval, 1st / 2nd / 3rd Place
The Runner-Up
- Custom McBee Farms Buckle
- Bragging rights for a year
- Top-of-leaderboard honor
The Top Hand
- 3-Day Trip for Winner + 1 Guest
- 5-Star Lodge Stay on the Ranch
- Horseback Riding & Fishing
- Behind-the-Scenes Ranch Tour
- Custom Pair of Tecovas Boots
- Custom McBee Farms Buckle
- Travel covered — anywhere lower 48
The Wrangler
- Custom McBee Farms Buckle
- Top-3 leaderboard finish
- Recognized rep status
The McBee Dynasty
This isn't a stock photo. It's a working cattle ranch, a real American family, and a hit reality series across three seasons. Win this trip and you're not visiting somewhere — you're stepping into the show.
Heartland-raised beef & pork. 15g of clean protein. 7 ingredients you can actually read. This isn't another gas-station stick — it's a steak in a stick, made on a real family farm in Missouri.
A Steak in a Stick.
Most meat sticks are made in a factory by a brand that's never touched a cattle pasture. Ours aren't. McBee Sticks are made from whole-muscle beef & pork, ground fresh every batch, slow-cooked through multiple smoke cycles. Real flavor. Real fuel. Real story to sell.
4.9★ · 500+ Reviews
Customers are already obsessed. Hand the buyer a stick and let the product close the sale — the proof is on the label and on the website.
Clean Label Story
No MSG. No nitrates. No fillers. No gluten. 7 ingredients you can pronounce. Independent retailers love a clean-label story they can sell to their shopper.
TV-Famous Brand
McBee Dynasty is on Bravo and Peacock. Built-in awareness, built-in shopper pull. Sell against generic and you'll feel the difference.
Something for Every Shelf
The Counter Display Sells Itself.
Premium black-and-gold packaging that earns its spot on the counter. 16 sticks per carton at 32.5oz net weight. Built to anchor a checkout impulse buy and pull the shopper's eye over every other meat snack on the shelf.
- Counter Display Carton · 16 sticks · 32.5 oz net weight
- Shelf-Ready Graphics · Premium feel, clean label callouts
- $3.49 MSRP / Stick · Strong unit margin for the buyer
- Shelf-Stable · 12-month shelf life, room temperature until opened
August or September 2026. You and a guest, on us. The lodge, the horses, the fishing, the cattle — and the McBee family. The kind of trip you'll talk about for the next ten years.
Stay in the 5-Star Lodge.
Timber framing, metal roof, wide porches and Missouri sunsets you'll never forget. Three days of ranch hospitality the way McBees do it.
- Private 5-star lodge stay
- Daily meals with the McBee family
- Behind-the-scenes ranch tour
- Hang out with the McBees
Saddle Up. Cast a Line.
The ranch isn't a tourist stop. It's working land. You'll ride horses through the property, fish the ponds, see the cattle and the cuts, and walk away knowing exactly where every McBee meat stick comes from.
- Horseback riding on the ranch
- Fishing on private ponds
- Meet the herd & the family
- Tour the USDA processing facility
Boots Off. Feet Up.
Leather couches, stone hearth, the smell of woodsmoke and the kind of quiet you can only get a hundred miles from a freeway. Pour a bourbon. You earned it.
- Lodge with full kitchen & living quarters
- Bunkhouse-style sleeping for the crew
- Private outdoor fire pit
- Mornings on the porch with coffee
Simple. Clean. No gimmicks. Sell the most units of McBee High Protein Meat Sticks in 60 days. Direct2Retailers tracks every case.
The Bell Rings
Competition officially opens. Every case of McBee Farms High Protein Meat Sticks you sell into an independent retailer starts counting toward your total.
Ride Hard
Knock doors. Build the story. Show buyers the label, share the McBee Dynasty hook, hand them the sample. D2R tracks units and new doors opened.
Final Bell
Competition closes end-of-day. Final unit counts and new-door totals locked in by Direct2Retailers leadership.
Winner Announced
Top hand crowned. Buckles ride to 1st, 2nd, and 3rd. Grand prize winner gets the call.
The Ride to the Ranch
Winner and a guest pick their dates. We cover travel from anywhere in the lower 48. Three days. One ranch. The story you'll tell forever.
Earn Your Ride.
Sixty days. One ranch. One winner. Every door you knock, every case you close, every buyer you flip — it all counts. Start June 1.
