The Snack Stick
Built for C-Store.
15g protein. 0g added sugar. TV-backed brand with 1.7M+ followers and 2.5M weekly viewers. Farm-to-shelf traceability no competitor can match. McBee is the snack stick your customers already know — they just haven't found it on your shelf yet.
The Meat Snack Category
Is on Fire.
C-store is the #1 channel for meat snack impulse sales. The category is growing faster than any other snack segment — and the consumer profile is shifting toward clean-label, high-protein products at exactly the price point McBee owns.
Velocity Is the Rearview.
We Bring the Headlights.
McBee is a new retail entrant — which means no scanner data yet. But velocity data measures what has sold. What predicts what will sell is brand awareness, consumer pull, and product superiority. McBee has all three.
More Protein.
Cleaner Label.
Better Story.
100% All-Natural ingredients and the highest protein per ounce of any snack stick on the market — made on our family farm using farm-raised beef and pork. Designed to stand out in the C-store snack set.
The Shelf Set Comparison.
| Feature | McBee | Chomps | Country Archer | Jack Link's |
|---|---|---|---|---|
| Protein Per Stick | 15g | 9–10g | 9–10g | 6–9g |
| Stick Size | 1.5 oz | 1.15 oz | 1 oz | 0.92 oz |
| Added Sugar | ~ No to Low | ~ Minimal | ✕ Yes | ✕ High |
| All Natural Ingredients | ✓ 100% | ✓ Yes | ~ Partial | ✕ Artificial |
| Nitrate/Nitrite Free | ✓ Yes | ✓ Yes | ~ Varies | ✕ No |
| Whole Muscle Meat | ✓ Yes | ✓ Yes | ~ Partial | ✕ Mech. Separated |
| Farm-Owned & Operated | ✓ Full Vertical | ✕ Third-Party | ✕ Third-Party | ✕ Third-Party |
| National TV Show | ✓ Bravo / Peacock | ✕ None | ✕ None | ✕ None |
| No Refrigeration | ✓ Ambient | ✓ Ambient | ✓ Ambient | ✓ Ambient |
| Shelf Life | 12 Months | 12 Months | 12 Months | 12 Months |
| Shelf Conversion Rate | +72% Higher | Baseline | Baseline | Below avg. |
Our Process Is Different.
We use a vacuum-powered mixer that pulls a vacuum while mixing ground meat with custom blended spices — forcing spices to "suck" into the meat at a 40% better blend rate than conventional mixers. Every bite is consistent. No competitor uses this process.
Instead of blasting at a constant high temp, we slowly ramp heat in a series of cook/smoke cycles — "babying" the meat until it reaches the required lethality temp. The result: dramatically better texture and retained flavor that mass-production plants cannot achieve.
We run small-batch custom blended formulations out of our own USDA-inspected facility — focusing on quality above all else. It takes longer than mass production, but the taste, texture, and quality is far above anything else on the snack stick market.
6 Core Flavors.
15 Total SKUs.
Core retail flavors designed for maximum shelf appeal and C-store impulse conversion. Additional specialty flavors available for seasonal or regional programs.
National TV.
2.5M Viewers.
Real Pull.
The McBee Dynasty is a nationally distributed reality TV show on Bravo, Peacock, USA Network, and E! — reaching 2.5 million viewers every week. Season 3 is currently airing. That audience is actively aware of the McBee brand and will seek it out on your shelves.
A Real Ranch.
Real Meat.
Real Story.
McBee Farm & Cattle Co. is a family-owned cattle operation in Gallatin, Missouri — built on ranching, hard work, and a deep commitment to producing premium ALL-AMERICAN meat products since 1998.
Unlike every other snack stick brand on your shelf, McBee is vertically connected to the source. We own the cattle, the processing facility, and the fulfillment — which means unmatched control over quality, consistency, and supply.
The McBee family is on national television, building a brand that resonates deeply with the exact demographic that drives C-store protein snack sales: working Americans who value quality, authenticity, and real food.
Three Ways to
Start the Pilot.
Every pilot program includes free shipping direct from our on-farm fulfillment center. We make it easy to test, measure, and scale. All cartons arrive shelf-ready with full display solutions available.
We Show Up Shelf-Ready.
Buyer FAQ.
Let's Build
The Pilot.
Farm-to-shelf. TV-backed. 15g protein. Real story. No velocity data required — just a shelf, a handshake, and 90 days to prove it. Contact D2R to get started.
